Make Your Brand Part Of The Moment

Drive more profitable customer relationships with automated promotions tied to real-time sports and pop culture

Clients Include

Integrated with Shopify and more!

Use Shopper Fandom to Drive Engagement and Sales

Drive More Profitable Conversions With Fan Bonuses

Cheers Cash automatically generates Fan Bonuses around the moments your audience cares about most, from major sports and reality TV to emerging cultural trends.

⭐ ⭐ Fan Bonuses are generated automatically with zero effort from your team.

Shoppers Checkout and Win With Their Fandom

Shoppers predict a real-time sports or pop culture moment, make a purchase, and unlock bonus credit if they’re right. Rewards are typically tied to cart value to drive higher AOV.

⭐ ⭐ Shoppers pay nothing extra to play and win bonus credit if they’re right. Your brand becomes part of the action.

Winners Instantly Receive Bonus Credit to Your Brand

When shoppers win, bonus credit is delivered instantly at the peak moment of excitement, driving another visit and repeat purchase.

⭐ ⭐ Rewards arrive during moments of high emotion, maximizing repeat purchase behavior and sharing.

Drive More Profitable Conversions With Fan Bonuses

Cheers Cash automatically generates Fan Bonuses around the moments your audience cares about most, from major sports and reality TV to emerging cultural trends.

⭐ ⭐ Fan Bonuses are generated automatically with zero effort from your team.

Shoppers Checkout and Win With Their Fandom

Shoppers predict a real-time sports or pop culture moment, make a purchase, and unlock bonus credit if they’re right. Rewards are typically tied to cart value to drive higher AOV.

⭐ ⭐ Shoppers pay nothing extra to play and win bonus credit if they’re right. Your brand becomes part of the action.

Winners Instantly Receive Bonus Credit to Your Brand

When shoppers win, bonus credit is delivered instantly at the peak moment of excitement, driving another visit and repeat purchase.

⭐ ⭐ Rewards arrive during moments of high emotion, maximizing repeat purchase behavior and sharing.

Align With Fandom to Drive Loyalty and Profit

Drive Urgency Without Giving Away Margin

The chance to win drives urgency, increases AOV, and generates conversions at full margin.

Personalized Fan Engagement, Fully Automated

Cheers automatically updates Fan Bonuses based on your audience’s real-time fandom and integrates with Shopify, Klaviyo, and more to power a seamless customer experience.

Shoppers Come Back to Spend More and Play Again

When shoppers win, bonus credit is delivered instantly at the peak moment of excitement, driving repeat purchases, incremental spend, and higher lifetime value. Shoppers who don’t win know they can come back and play again.

Drive Urgency Without Giving Away Margin

The chance to win drives urgency, increases AOV, and generates conversions at full margin.

Personalized Fan Engagement, Fully Automated

Cheers automatically updates Fan Bonuses based on your audience’s real-time fandom and integrates with Shopify, Klaviyo, and more to power a seamless customer experience.

Shoppers Come Back to Spend More and Play Again

Top Brands Use Cheers Cash to Drive Sales Lift

Example promotion material for CardVault By Tom Brady in their SoHo Store. Shoppers scan and activate an evergreen, real-time Fan Bonus tied to their local fandom.

A Fully Managed Growth Engine

Managed Onboarding

We integrate seamlessly with Shopify and other platforms to automate the full experience. We take care of the entire onboard. Most Shopify brands can go live within 48 hours.

Full Automation

Display Fan Bonuses across checkout, product pages, post-purchase, and more. Fan Bonuses are personalized to your brand goals and the most relevant sports or pop culture moments for your audience each day.

Profit Optimization

We continuously optimize Fan Bonuses using real shopper behavior to maximize engagement, repeat purchases, and profitability, while maintaining predictable outcomes for brands.

Our Inspiration: Conditional Rebates Have Powered Millions In Sales

Brands like Jordan’s Furniture and Mattress Mack have generated hundreds of millions in sales using “conditional rebate” promotions. By offering shoppers a 100% refund if the Red Sox or Astros win the World Series, they created massive buzz.

We loved the mechanic of shoppers earning rewards alongside their team. But for it to work in modern commerce, the shopper experience had to evolve. It needed to be highly personalized, update in real time, and deliver short term gratification. It also had to be automated and highly profitable for brands.

Cheers Cash is built to tie your brand into the biggest sports and pop culture moments profitably.

Cheers Academy: Learn How Brands Win With Fandom

Learn how the best brands and teams are connecting with the modern fan. Conversations with brand leaders and teams breaking down how they use fandom to drive a great experience and positive business results.

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

On this episode of The Cheers Pod, Drew Cousin and Kyle Whittingham sit down with Charlie Shin, Vice President of Analytics and Digital Innovation for the Indianapolis Colts, to unpack how the team built one of the most advanced membership and rewards programs in sports.

Charlie spent 15 years as Vice President of Strategy and Analytics at Major League Soccer before joining the Colts, where he now leads fan data, digital innovation, and commercial analytics.

In this episode, Charlie breaks down the evolution of Colts Connect: why the organization intentionally abandoned the traditional points-based loyalty program model, how they reframed it as a true membership platform, and why dollar denominated currency became the cornerstone of their ecosystem. He explains how shifting from a limited in-stadium rewards system to a 365 day engagement model unlocked participation across every type of fan.

Charlie also shares how the groundbreaking Colts Cash and Fanatics FanCash integration works, what fans experience when converting between currencies, and why the early results show meaningful incremental revenue and deeper data capture. He outlines what comes next, including expanded partner affiliations, more ways for fans to earn and redeem, and a long term vision where Colts Cash becomes useful across everyday life in Indiana.

This episode is a concise masterclass for anyone building in sports, loyalty, or fan commerce.

Make Your Brand Part Of The Moment

Use Shopper Fandom to Drive Engagement and Sales

Drive More Profitable Conversions With Fan Bonuses

Shoppers Checkout and Win With Their Fandom

Winners Instantly Receive Bonus Credit to Your Brand

Drive More Profitable Conversions With Fan Bonuses

Shoppers Checkout and Win With Their Fandom

Winners Instantly Receive Bonus Credit to Your Brand

Align With Fandom to Drive Loyalty and Profit

Drive Urgency Without Giving Away Margin

Personalized Fan Engagement, Fully Automated

Shoppers Come Back to Spend More and Play Again

Drive Urgency Without Giving Away Margin

Personalized Fan Engagement, Fully Automated

Shoppers Come Back to Spend More and Play Again

Top Brands Use Cheers Cash to Drive Sales Lift

A Fully Managed Growth Engine

Managed Onboarding

Full Automation

Profit Optimization

Our Inspiration: Conditional Rebates Have Powered Millions In Sales

Cheers Academy: Learn How Brands Win With Fandom

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

Cheers Pod 15: Shripal Shah (Next League)

Cheers Pod 14: Justin Anderson (Frost Buddy)

Cheers Pod 13: Ross Adrian Yip (KICKS CREW)

Cheers Pod 12: Aliett Buttelman (Fazit)

Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)

Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)

Cheers Pod 9: Brian Fagan (Playbook Technologies)

Cheers Pod 8: Kelly Singh (TrophySmack)

Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)

Cheers Pod 6: Shane Neman (JoonBug)

Cheers Pod 5: Mark Ritz (Carnivore Snax)

Cheers Pod 4: Jack Adler (Out2Win Sports)

Cheers Pod 3: Nicholas Lemieux (Athlete Studio)

Cheers Pod 2: Manny Lubin (Slate Milk)

Cheers Pod 1: Abiola Familusi (Associate at Night Ventures & Labs)

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

Cheers Pod 15: Shripal Shah (Next League)

Cheers Pod 14: Justin Anderson (Frost Buddy)

Cheers Pod 13: Ross Adrian Yip (KICKS CREW)

Cheers Pod 12: Aliett Buttelman (Fazit)

Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)

Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)

Cheers Pod 9: Brian Fagan (Playbook Technologies)

Cheers Pod 8: Kelly Singh (TrophySmack)

Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)

Cheers Pod 6: Shane Neman (JoonBug)

Cheers Pod 5: Mark Ritz (Carnivore Snax)

Cheers Pod 4: Jack Adler (Out2Win Sports)

Cheers Pod 3: Nicholas Lemieux (Athlete Studio)

Cheers Pod 2: Manny Lubin (Slate Milk)

Cheers Pod 1: Abiola Familusi (Associate at Night Ventures & Labs)

Drive Urgency Without Giving Away Margin

Personalized Fan Engagement, Fully Automated

Shoppers Come Back to Spend More and Play Again

Drive Urgency Without Giving Away Margin

Personalized Fan Engagement, Fully Automated

Shoppers Come Back to Spend More and Play Again

A Fully Managed Growth Engine

Managed Onboarding

Full Automation

Profit Optimization

Our Inspiration: Conditional Rebates Have Powered Millions In Sales

Cheers Pod 16: Charlie Sung Shin (Indianapolis Colts)

Cheers Pod 15: Shripal Shah (Next League)

Cheers Pod 14: Justin Anderson (Frost Buddy)

Cheers Pod 13: Ross Adrian Yip (KICKS CREW)

Cheers Pod 12: Aliett Buttelman (Fazit)

Cheers Pod 11: Brett Williamson & Joe Catlow (500 Level)

Cheers Pod 10: Tameka Rish (AMB Sports and Entertainment)

Cheers Pod 9: Brian Fagan (Playbook Technologies)

Cheers Pod 8: Kelly Singh (TrophySmack)

Cheers Pod 7: Alex Sheinman (Snapback Sports & Agency)

Cheers Pod 6: Shane Neman (JoonBug)

Cheers Pod 5: Mark Ritz (Carnivore Snax)

Cheers Pod 4: Jack Adler (Out2Win Sports)

Cheers Pod 3: Nicholas Lemieux (Athlete Studio)

Cheers Pod 2: Manny Lubin (Slate Milk)